PB Slices

A friend of mine once told me that the secret to successfully marketing a new product is to appeal to the customer's laziness. All you have to do is create a product that will eliminate a simple but mildly annoying task. People will be all over that.

Example: bags of shredded cheese. Is it really that hard to shred your own cheese? No... But I'm still occasionally tempted to lay down six dollars so that I can just pull shredded taco-spiced cheddar out of my fridge on a whim.

The inventor of this product has gone too far. Much too far. The P. B. Slices web site actually says "PB Slices makes peanut butter easy to eat."Hmm...what a conundrum. Easy to eat but difficult to peel. I'm also guessing it's difficult to digest and eliminate from the body. I think I'll choose to go to the massive effort of fighting open a jar, wrestling the peanut butter out with a knife and tearing up my bread as I try to spread it.